Seongsu-dong for the Young Generations
Back when I used to live in Seoul, Seongsu-dong wasn’t considered a hotspot at all — aside from the student vibe from nearby Konkuk University, it felt more like an old-fashioned suburb.
But now, it has completely transformed into one of the trendiest and most beloved neighbourhoods among young people in Seoul.
When I visited recently, I was struck by how the cafés, pop-up stores, and architectural styles genuinely resonated with younger generations. It felt like a playground for the youth—full of energy, creativity, and style.
Today, Seongsu is easily the hippest neighbourhood in Seoul for young people. If you’re planning a trip to Korea, this is one spot I highly recommend you don’t miss.
🎯 Things to Do in Seongsu-dong for Young People & Travellers
1. Café-Hopping & Photo Ops
Wander along Seongsu Café Street (around Seongsui-ro 6-gil & 8-gil), where minimalist roasteries, sourdough labs, warehouse cafés, and dessert bars occupy converted factory spaces—each with its own unique vibe, perfect for Instagram or TikTok.
Popular spots:
- Cafe Onion – famous for its rustic, industrial design and fresh pastries.
- Grandpa’s Factory features a whimsical treehouse structure.
- Vinyl Seongsu – sip coffee while spinning vinyl records for a unique café experience.
2. Hidden Shops, Pop-Ups & Local Brands
Small boutiques and pop-up stores sell handmade lifestyle goods, local indie fashion, and designer sneakers, often in lane-side shipping containers or renovated factories.
Fashion brands such as Reike Nen, Yuul Yie, and Flat Apartment started here, putting Seongsu on Korea’s indie design map.
The arrival of Brandy Melville created massive buzz, with queues stretching outside, attracting visitors from overseas as well.
3. Relax in Nature: Seoul Forest & Han River
Just a short walk from Seongsu, Seoul Forest offers:
- Walking trails
- Rose gardens & butterfly pavilion
- Picnic-friendly lawns
You can also bike along the Han River, browse pop-up art markets under the bridge, or simply people-watch on scenic walkways.
4. Art, Music & Night Culture
Independent galleries and art installations by emerging Korean artists are scattered throughout warehouse venues, many of which host rotating exhibitions and events.
Some venues hold live music nights or DJ sessions, drawing a music-loving crowd. The vibe is lively until late evening, after which it becomes quieter.
5. Local Food & Brews
Food in Seongsu ranges from Korean fried chicken and Galbi Alley BBQ to upscale brunch spots and fusion street food.
- Don’t miss Seongsu Galbi Alley for a fun local dinner-and-beer combo.
- Craft beer lovers should visit Amazing Brewing Company, right in the café district.
🚶 Suggested Half-Day Itinerary (Perfect for Young or NZ Visitors)
| Time | Activity |
|---|---|
| 10:00 AM | Arrive at Seongsu Station |
| Morning | Café crawl through factory-style coffee shops |
| Midday | Browse designer boutiques, pop-ups & vintage shops |
| Lunch | Korean meal or BBQ at Galbi Alley |
| Afternoon | Relax at Seoul Forest or enjoy a street-art market |
| Late PM | Craft beer or dessert at a rooftop café |
| Evening | Gallery openings or rooftop gigs |
🎒 Why Kiwis & Young People Love It
- Walkable and flat – easy to explore without public transport.
- Authentic creative vibe – appeals to Gen Z & millennials, especially those seeking less touristy but photo-worthy spots.
- Balanced lifestyle mix – affordable yet stylish cafés, indie shopping, art, and green space in one area.
❓ FAQ: Visiting Seongsu-dong
Q: How do I get to Seongsu-dong?
A: Take Subway Line 2 to Seongsu Station (Exit 3). Café Street is a short walk away.
Q: Best time to visit?
A: Late morning on weekdays for quieter cafés, or weekends for full street vibes.
Q: Is it tourist-friendly?
A: Yes—many cafés have English menus, and the area is safe and easy to navigate.