English-language K-beauty and Korea-travel content for audiences in Korea and abroad.
Unnie’s Picking is read by English-speaking people planning trips to Korea and comparing Korean skincare in Korea and abroad. The site covers neighbourhoods, food, shopping and practical travel, alongside hands-on K-beauty reviews with clear pros and cons. Product reviews are written by Unnie after using the product, including when something may not be worth buying.
Two separate things, so you know what you are commissioning
This site offers sponsored editorial partnerships. An article on Unnie’s Picking, written in Unnie’s voice and disclosed as a paid partnership. That is what a brand commissions here.
AI commercial film production by Oracreative Studio. Oracreative creates films for products, venues, retail and fashion, available as a standalone service or alongside an Unnie’s Picking editorial partnership. See the studio’s commercial film service →
You can commission either one on its own, or both under a single brief.
What is on offer
- Product review or comparison article — published here, in Unnie’s voice, with honest pros and cons and a clear paid-partnership disclosure.
- Travel, venue or experience feature — a clearly disclosed article based on first-hand experience, for hotels, tours, workshops, restaurants and destinations that fit our Korea-travel audience.
- In-house video — short vertical video filmed and edited by Unnie’s Picking, published on our own channel and embedded in the article where it fits.
- AI commercial film by Oracreative Studio — 16:9 or 9:16, shaped around the campaign and publishing channel. Delivered as your own asset; embedding it here is optional.
- Article and film as one brief — one brief and one schedule covering both: Oracreative Studio produces the film, the article is written here, the film is embedded in the article when it publishes, and you keep the film as your own asset to run on your own channels.
Partnership packages available on request.
What we do not do: guaranteed positive reviews, undisclosed placements, or claims your own product page does not make. If a product is not right for our readers, we say so instead of writing it up.
Who reads this
| Market | Share of sessions |
|---|---|
| United States | 23% |
| South Korea | 23% |
| Singapore | 14% |
| Australia | 6% |
64% of sessions are on mobile, and 68% are engaged at an average of 61 seconds. Audience snapshot: Google Analytics 4, 7–26 September 2026 (20 days), the period since our internal-traffic filter took effect.
Two thirds of sessions are Korea travel and city guides; a third are K-beauty and skincare, which is 35% of sessions and 46% of search clicks. Over the 90 days to 26 September 2026 the site had 5,000+ site visitors and 4,051 organic Google clicks. 90-day totals: Google Analytics 4 and Search Console, 29 June – 26 September 2026 — a different and longer window than the snapshot above.
Full figures with both measurement periods are in the media kit, sent on request.
Recent work
Filmed by us — You only need ONE store in Seoul, How to pick a Korean sunscreen for your skin type and The 1-minute step everyone skips. Shot and edited in-house for our own channel.
An Afternoon, Bottled (2026) — produced in collaboration with Oracreative Studio for publication on Unniespicking. A conceptual AI film inspired by the experience of choosing and making a fragrance in Seongsu. Created without a physical shoot, location hire or on-set crew; no real venue or product is depicted. Published inside the article it was made for. Read the article or see it on the studio’s site.
Ranking for product comparison and recommendation queries — Best Korean Sunscreens at Olive Young, Best Olive Young Cleansers, Best Korean Toner Pads and Olive Young for Sensitive Skin.
Get in touch
Tell us what you’re promoting, who you want to reach and where it is available. For travel, venue or experience partnerships, include the location, timing and the first-hand access you can provide. We’ll confirm whether it fits our audience before discussing scope and timing.
Or email hello@unniespicking.com directly.