The National Museum of Korea — one of Seoul’s most iconic cultural institutions — has recently seen visitor numbers more than double.
This surge is fueled by the global buzz around the hit Netflix series K-POP Demon Hunters, as fans flock to the museum to explore the historical inspirations behind the show’s visuals and pick up themed merchandise.
(Note: This is an unofficial fan connection; the museum is not affiliated with the series.)
Many visitors come to see authentic Joseon-era artworks, including tiger and magpie motifs that appear throughout the film.
The museum’s shop has become a hotspot for enamel pins shaped like tigers and magpies, as well as souvenir pens inspired by the traditional gat hat worn by the “Saja Boys” in the series.
The buzz grew even stronger after BTS’s RM posted a Joseon painting on social media, drawing worldwide attention to these traditional works.
If you’re visiting Seoul in 2025, the National Museum of Korea deserves a place on your itinerary — especially if you’re a fan of Korean history, culture, or this cinematic phenomenon.
🎯 What to Do at the National Museum of Korea
1. Visit Featured Artifacts
Seek out Joseon-period tiger and magpie paintings, gat hats, and folk artworks that inspired key visuals in K-POP Demon Hunters.
Look for curated displays highlighting the symbolism behind these pieces.
2. Shop Exclusive Merchandise
Browse the museum shop for tiger-magpie pins, gat-hat pens, and themed stationery.
Arrive early — popular items often sell out. Similar goods can also be found in partner outlets like Lotte Mart near Seoul Station.
3. Join a Themed Exhibition Tour
Some tours focus on how Korean mythology and historical art influence modern media.
Even unofficial ones enhance the experience of walking through the galleries.
4. Learn Through Immersive Storytelling
In the galleries, visual displays draw direct links between folk paintings, mask dances, and the animated rituals depicted in the film — a bridge from pop culture to heritage.
5. Capture Iconic Photos
Take photos in front of murals or classical statues.
Many fans wear tiger scarves or magpie accessories to match Demon Hunters’ aesthetics for TikTok and Instagram.
6. Explore Nearby Cultural Landmarks
Extend your visit to Namsan Tower, Bukchon Hanok Village, or Naksan Park — all featured as cinematic backdrops in the series.
💡 Expert Tips for Visitors
- Arrive early on weekdays for quieter galleries and better photo opportunities.
- Entry is free, but guided tours or audio guides provide deeper insights.
- Look up local gugak (traditional music) or mask dance performances — the film’s ritual scenes are rooted in real traditions.
- For fandom-focused visits, ask staff for recommended photo angles aligned with themed artwork boards.
📍 Practical Info
- Location: 137 Seobinggo-ro, Yongsan-gu, Seoul
- Nearest Station: Ichon Station (Line 4 & Gyeongui-Jungang Line), Exit 2
- Hours: 10:00 am – 6:00 pm (Closed Mondays)
- Admission: Free (Special exhibitions may require a fee)
✅ In Summary
The National Museum of Korea has transformed from a quiet space for history lovers into a vibrant cultural hotspot for K-drama fans, K-pop enthusiasts, and curious travellers.
Every tiger or magpie design isn’t just decoration — it’s a gateway into centuries of Korean storytelling.
If you want a real-world connection to cinematic lore and traditional artistry, this museum is your must-visit Seoul destination.